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Medill School of Journalism: Digital journalism programs |
Skytap: Cloud solutions for enterprises and ISVs |
BTBuckets: Free personalization and on-site behavioral targeting tool |
Mashery: API management services |
Rovi: Entertainment Data Solutions |
SES London Conference & Expo: Search and social marketing conference |
Columbia University's Journalism and Computer Science Masters Program: A new dual-degree Masters of Science program |
Site24x7: Online website monitoring service |
Conduit: Customized components |
Alcatel-Lucent: Application developer platform |
WatchMouse: Monitor Website Performance and Functionality |
SendGrid: Cloud-based email delivery service |
PayPal X Innovate 2010 Developer Conference: Developer conference dedicated to payments |
Toopia: Our iPhone app developer
Medill School of Journalism
The Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.
Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.
Skytap
Skytap provides cloud automation solutions for enterprises and software vendors to develop, test, migrate, evaluate, demo, and train on new and existing applications in the cloud. Skytap Cloud is ideal for distributed Dev/Test, Training and Sales Demo teams. Teams are empowered to:
- Create multiple cloud environments in seconds
- Run existing applications without any code changes
- Deploy virtual data centers, take snapshots and collaborate
- Accelerate bug resolution cycles by 75%
- Reduce operating costs by 70% annually
Customers of all sizes can deploy Skytap in a day. Try Skytap for free.
Thank Skytap on Twitter for making ReadWriteWeb possible.
BTBuckets
BTBuckets is a free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization (CRO) by clustering and targeting specific user groups. With a simple installation process (a
single tag implemented on your site's webpages just like Google Analytics), BTBuckets can update and adapt your website in real-time to create the best experience for that specific user segment without the need to change any HTML code on your website.
BTBuckets segmentation capabilities include behavioral, demographic, customer life-cycle, technographic and firmograhic. Install the BTBuckets browser extension to create segments from within the Google Analytics interface and target these users immediately.
Thank BTBuckets on Twitter for making ReadWriteWeb possible.
Mashery
Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.
You can find out more about APIs and their business use at www.mashery.com.
Thank Mashery on Twitter for making ReadWriteWeb possible.
Rovi
Rovi's entertainment data solutions allow online stores, portals, social networking sites, service providers, and application developers to differentiate their offerings, drive usage, and increase sales. By becoming a Rovi Data subscriber you gain access to our descriptive metadata on music, movies, TV shows, books, and video games, which you can deploy across multiple platforms.
Thank Rovi on Twitter for making ReadWriteWeb possible.
SES London Conference & Expo
In the last 12 months, search has evolved in directions few would have predicted, as marketing has become a conversation over social networks, mobile applications, and local communities. With more forms of media to interact through than ever before, brands and agencies alike are being challenged to learn how to leverage all of these new tools and technologies. To better reflect these industry wide changes, SES Conference & Expo has retooled our programs to mirror the close relationship search now has with social media. Our educators have lined up a program tracking trends and strategies for interactive targeting, as well as, illustrating successes and pitfalls with selected case studies. Some of those topics include:
- Search optimization and social marketing for beginners
- Mobile marketing strategies
- Creating interactive conversations across all channels
- Diving deep into web analytics
- Video search optimization
ReadWriteWeb readers SAVE up to £1,034 when you use priority code: RWW20. Offer Expires 10 December 2010. Register at www.seslondon.com.
Thank SES London Conference & Expo on Twitter for making ReadWriteWeb possible.
Columbia University's Journalism and Computer Science Masters Program
Apply now to Columbia University's new dual-degree Master of Science program in Journalism and Computer Science. Students will receive highly specialized training in the digital environment, enabling them to develop technical and editorial skills in all aspects of computer-supported news gathering and digital media production. This program will offer the highest caliber of computer science and journalism training at Columbia University. The inaugural class will enroll in fall 2011 for a total of five semesters at the Journalism and Engineering schools, learning the fundamentals of reporting and writing while developing a working background in computer science and software design. Application deadline is January 15, 2011.
Thank Columbia Journalism School
on Twitter for making ReadWriteWeb possible.
Site24x7
Site24x7, an online website monitoring service which allows users to monitor their website, web application and online web transactions. Users can get instant alerts when their website goes down. Site24x7 allows monitoring from across 25+ global locations.
Site24x7 pricing starts from $1/Month/URL. Sign-up for a 15-day Free Trial!
Thank Site24x7 on Twitter for making ReadWriteWeb possible.
Conduit
Conduit enables Web publishers to distribute their offerings both directly and through its global network of 250,000 publishers and their 170 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through apps or a Community Toolbar, sending desktop alerts to your users, and much more.
The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded 2go button that you place on your site. You can also share your content in the Conduit App Marketplace where all the publishers and users in the Conduit network can grab it.
The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.
If you would like to Conduit your website, go to www.conduit.com.
Thank Conduit on Twitter for making ReadWriteWeb possible.
Alcatel-Lucent
Alcatel-Lucent, one of the largest innovation powerhouses in the communications industry, is turning the network into a powerful platform for developers.
With the launch of the Alcatel-Lucent Developer Platform, the company provides service providers and enterprises with tools that enable third-party developers to build, test, manage and distribute applications across networks, including television, broadband Internet and mobile. Alcatel-Lucent's introduction of a radical new business model combines network APIs with other third-party APIs, and opens revenue sharing opportunities to support developers in their pre-revenue wallets and provides an additional revenue channel for service providers.
The developer platform is part of a larger push by the company to combine the trusted capabilities of service providers with the speed and innovation of the Web.
Thank Alcatel-Lucent on Twitter for making ReadWriteWeb possible.
WatchMouse
WatchMouse monitors website performance and functionality 24x7 from over 50 locations worldwide. Monitors for your website, server or API can be set up in minutes and provide valuable insight into how your users experience your site. Features include Multi-step Transactions, Real Browser Monitoring (including Javascript front-end), and Public Status Pages as used by ReadWriteWeb, Twitter, WordPress, bit.ly and more.
Thank WatchMouse on Twitter for making ReadWriteWeb possible.
SendGrid
SendGrid is a cloud-based email delivery service that delivers email on behalf of other companies to increase deliverability. With SendGrid, you can rest assured that your email will reach your customers' inbox. Integration takes just minutes via SMTP or can be done through a simple REST API. SendGrid can take the hassle of sending email completely out of your hands, and allow you to focus on being awesome at your core business.
Thank SendGrid on Twitter for making ReadWriteWeb possible.
PayPal X Innovate 2010 Developer Conference
The only developer conference dedicated to payments, the PayPal X Innovate 2010 Developer Conference invites developers to explore new ways to integrate payments into web pages, applications, and products using PayPal's open, global APIs. Developers get the chance to code live with PayPal engineers; attend hands-on technical sessions; and network with 2000 peers. Register now.
Thank PayPal X Innovate 2010 Developer Conference on Twitter for making ReadWriteWeb possible.
Toopia
Nicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.
Thank Toopia on Twitter for making ReadWriteWeb possible.
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Thanks to all our sponsors and our readers for your support!
MapQuest.com launched in 1996 as an early pioneer of both location-based services and the interactive web — two fields that have since exploded. Barry Glick led the company as its CEO for eight years preceding its sale to AOL for a stock deal valued at $1.1 billion.
Since then, he has served as partner or CEO to a number of location-based service companies including mobile GPS navigation company Webraska, real-time geospatial data company ObjectFX, and geo-encryption company GeoCodex.
The company at which he is currently chairman, SmartRealm, is a departure from much of his previous work in that its specialty is in mapping social networks, not geographical location. Glick recently spoke with
1. What trails do you think MapQuest blazed and how do you think it contributed to the
MapQuest was a little bit unique…because in the very early days of the world wide web, if you were Coca-Cola or McDonald’s, you put out basically a brochure on the web, and you took your other stuff that you may have had in print and converted it to HTML, and people could go through pages of it as you would a brochure. It was not truly interactive.
Mapquest was, I think, one of the very first things on the web that was truly interactive in the sense that we did not have predetermined pages. There were no pages. Everything was generated when people wanted it. So when people said, “I’m interested in a map of 1631 W. Wellington, Chicago, IL,” that map would be generated on the spot and delivered to you — personalized and done in real time.
People were kind of like, “Wow, that sort of opens the door to so much other stuff that you could do on the web.” We were proud of that, because of that transition from brochure to truly interactive media. I think that was sort of the meta thing. But the more concrete thing, in terms of pioneering, was of course the beginnings of location-based services and the idea that maps and directions and other things related to a location could be delivered very effectively via the web. That sort of changed the landscape of mapping, which has of course evolved a lot since then, too. But it was kind of an important step in the process.
2. I noticed that you have a PhD in geography. When you were getting your PhD did you know that you would be working with location-based information on the Internet?
No, certainly not on the Internet. That didn’t exist, or only existed in laboratories, and I was not aware of it.
I actually had done a lot of work in computer science as well as in geography, so the application of computers to geography, where geography is really the science and art of location, was what I was interested in. Early on, that was computer graphics, which was basically, “How do I use a computer to…draw maps? How do I analyze the data related to location and produce a map in software?” So that’s kind of what I was into. That was not the Internet, but it translated pretty well once the Internet, and especially the world wide web in the early 90s, came out.
3. With MapQuest, was there an “a ha moment?”
No, it was more evolutionary, and also a little bit more a matter of recognizing that it could be an “a ha moment” once it already was happening, rather than ahead-of-time thinking about it and saying, “a ha.”
This software we had developed was running on computers, but not of course connected to the Internet or the world wide web. So we were out showing the software to potential clients or customers — and these were people like the big airline reservation systems or the big real estate multiple listing systems — and telling them, “Hey, you can do this mapping stuff on computers.”
We wanted an easier way to demonstrate to them remotely. Some of the engineers said, “If we put it onto the web, people could kind of access it themselves and look at it and play around with the results and get a feel for it.” And I said, “That’s a fantastic idea, let’s do that as long as it’s not too big of a deal, and it wasn’t.”
Consumers just used it so much, they brought down the servers, and then we had the “aha moment” that this is something that isn’t just a demo for our customers, this is something that everybody needs and let’s go as fast as we can and make it as big as we can.
4. If MapQuest was the beginning of the location-based service space, where do you see future opportunities for location-based services?
The biggest opportunity for location-based services is basically location-based services going away as a concept … Location is going to be in the background, working with people as an added dimension along with people’s interests and their friendships and how those relate to the physical world where location is important. I think that certainly in social networks and in search — those are the really big ones and then there are all the minor and specific things like real estate or travel — but all of those are going to build on the foundation of searching things by location, finding people by location, and all of that being kind of searching the whole web of knowledge with location as one of the keys that you use to search, and make that accessible as you’re mobile.
5. What made you want to be the CEO of SmartRealm?
I’m kind of a sucker for things that are potentially game-changing and especially when they relate to a mega trend like social media and social networks. And SmartRealm has a technology that I think goes a little beyond what’s available. And it just seemed like a way to take things to the next level.
I’ve always been involved in information and analysis. And this was basically trying to take the huge amount of information that’s now being generated through social media and making it useful to people in a specific way. That’s at a very broad level what SmartRealm does.
6. Useful to whom?
I think starting with brands. That’s where there’s immediate interest and basically the ability to justify with a return on investment why companies should use some of their scarce resources to do this.
But I think it goes beyond brands to human resources, to product management…Governments are interested and universities are interested, so it does go beyond brands.
7. How does SmartRealm work?
It’s hard to do, but it’s simple to explain… Our focus is on activities on social networks. We take those that are relevant for a specific brand –- to use the brand example — and then we keep track of who is taking other actions, like re-posting something or “Liking” something or rating something. We keep track of all those relationships so that we can kind of create the network. So we start with the social media, which is the actual postings and content, and then we generate the network, sometimes called a social graph, and then basically the brands use that to be able to tell who are the –- and here I’m very careful about the term, but I’ll just throw the term out –- influential people for my specific purpose…and I want to know who, based on activities, not just on their demographics, who are the most likely people to be my advocates or word-of-mouth people for a specific purpose.
8. How does this change the way that brands run a campaign?
want to know, “Who do I reach out to with the initial interaction, engagement?” I may want to send samples out…and we’re trying to target those to the key people to create the buzz and the effective word of mouth.
Instead of viewing the audience as one big mass of people and having this old-fashioned one-to-many type of marketing, or even just dividing it up demographically, it allows you to really zoom in on people who have specific interests and also to reach parts of your network who can reach some hard-to-reach people who haven’t been engaged…So basically it gives you — from my background it’s easy to put it in these terms — it’s sort of like a map of your social network audience, and it allows you to do targeted marketing.
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