Making Money Your

Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you’d think that getting Fortune 500 companies on board would be a complex and daunting task.

But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

1. Branding

Some companies use social media strictly as a branding tool. Typically, this means running a YouTubeclass="blippr-nobr">YouTube campaign that (hopefully) gets a lot of buzz around the water cooler. While using social media strictly as a branding tool might be considered “old-school” these days, it can still generate some positive sales growth.

Take Toyota as an example. Its YouTube mini-series featuring the Sienna Family has generated more than 8.3 million impressions. Those are not passive impressions fed to consumers during a TV commercial break, but engaged views attained through social sharing. When people share your commercial with their friends, they’re reinforcing your marketing for you, and it’s the best kind.

Of course, one of the most successful campaigns of this type is the Old Spice YouTube campaign that has more than 140 million impressions and, according to Nielsen, helped sales increase 55% in three months, and a whopping 107% during the month of July alone. Part of what made this campaign successful was that Old Spice set it up so it could quickly respond to viewers’ comments about the videos. By engaging the viewers in the videos, Old Spice improved the stickiness of the campaign and, best of all, enhanced the viral nature of it.

2. e-Commerce

If you can sell your product or service online, then you’ll want to drive people to a landing page on your website where they can buy your goods. How can you accomplish this? Just do what Dell does. It tweets about special promotions for its folloers on Twitterclass="blippr-nobr">Twitter. Right now, the DellOutlet account has 1.5 million followers. If you crunch some hypothetical but fair numbers on the back of an envelope, Dell’s ROI might look something like this:

DellOutlet followers: 1.5 million

DellOutlet followers who actually see the promotional Tweet: 50,000

Followers who click on the link in the Tweet: 500

Prospects who purchase a computer based on the Tweet: 50

50 purchases x $500 computer = $25,000

That’s $25,000 in revenue just for sending out a tweet. Not bad for a day’s work. Of course you’ll have to put in the effort to build your Twitter community in the first place, but those are certainly resources well spent, given the potential return.

3. Research

Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, this involves building a website that engages customers in a dialogue. Starbucks has done this famously with MyStarbucksIdea.com. When visitors land on the site, they’re asked to provide new ideas to Starbucks on ways to improve the brand. Visitors can share ideas, vote on which ideas they like the best, discuss the ideas that have been submitted, and even see the results of their suggestions in action.

But you don’t have to build an entire website to keep tabs on your customers’ needs. Got a blog? Great. Ask your visitors to leave suggestions in your comments section. Have an e-newsletter? Terrific. Use the tools from ConstantContact, ExactTarget or MailChimp to include polls and surveys in your e-newsletter. Active on Twitter? Wonderful. Then use Twtpoll, SurveyMonkey or SurveyGizmo to drive people to a survey page on these sites.

The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media tools that are readily available to both you and the Fortune 500.

4. Customer Retention

A good rule to remember is that it costs three to five times as much to acquire a new customer as it does to keep an existing one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do. They communicate via Twitter, class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook and other social media platforms to help solve customer service issues.

When Frank Eliason at Comcast first noticed that people were making comments about his company on Twitter, he probably wasn’t very happy. After all, if you’re going to Tweet about your cable company, it’s likely a complaint. So Frank took things into his own hands and started Tweeting back to the disgruntled customers. His tweets offered suggestions and tips on how to fix the problems people were having with their services.

Research has indicated that if you take a customer in a heightened state of anger and help them out, they’ll actually become brand advocates. In other words, they start promoting your brand to others because you reached out to them and helped them at a time of need.

That’s what happened with Frank and Comcast. Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when Frank reached out to them via Twitter and helped solve their problems.

If you find yourself reading negative comments in the blogosphere about your brand, don’t shy away from them. Engage with them. You’ll be surprised how effective it can be.

5. Lead Generation

If you’re having difficulty selling your product or service online, you may want to invest in a social B2B lead generation strategy. At my company, we use social media to drive prospects to our online magazine for marketers. When prospects get to the website, they can read a blog post, watch a 60-second video or download a white paper. Once we gather their contact information, we (gently) re-market to them by reminding them of all the great results our partner generates for its clients.

This hub-and-spoke system works like a charm. Why? Because B2B and professional service firms are often sold based on a relationship. Much of the decision process is based on a vendor’s reputation and trustworthiness. What better way to build trust than by providing helpful, useful information to the client prospect via social media?

Remember, when you’re using this hub and spoke system, you don’t want to limit yourself to just the big five (class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn, Twitter, Facebook, YouTube and MySpaceclass="blippr-nobr">MySpace). You’ll also want to use e-mail marketing, speeches, e-books, webinars, blogs, videos and other social media tools to build trust and awareness.

More Business Resources from Mashable:

- 5 Ways to Sell Your Expertise Online/> - Why Your Business Should Consider Reverse Mentorship/> - 35 Essential Social Media & Tech Resources for Small Businesses/> - 6 Ways to Score a Job Through Twitter/> - 4 Misconceptions About Marketing in Social Games

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Thanksgiving is almost here, and that means there's only a month of shopping left in the holiday season. However, while this can be a scary realization for many people, you don't have to worry — because we've got ideas for the geeks on your list (or anyone else you want to convert to a life of geekery) covered.

This year, we're giving you the next best thing to actually buying the gifts for you. Your friendly neighborhood Splash Page team has come up with a wide-ranging list of books, games, toys, music and various other things to buy for everyone on your list — from the hardcore fanboys and fangirls to someone who's still learning the difference between Green Lantern and Green Hornet.

In the end, we tried to avoid some of the most obvious comics-related gifts this year and give you a mash-up of our own wishlists and the items we're planning to buy for our own friends and family. Here's hoping you find it helpful when it comes time for you to start dropping your hard-earned money on manufactured holiday joy.

If you're buying gifts for someone new to comics or in need of a familiar name or title to catch their attention, how about "The Dark Tower" graphic novels (based on the popular Stephen King novels) or Dark Horse Comics' "Buffy the Vampire Slayer" or "Serenity" comics (based on Joss Whedon's fan-favorite television series)? They all feature original stories that unfold within and expand the world each one is based upon. There's also IDW Publishing's critically praised "Parker" graphic novels based on the crime-noir novels of Donald Westlake (which also inspired such movies as "Point Blank" and "Payback"). "The Hunter" and "The Outfit" are available now, and they're as beautiful to look at as they are to read.

If you're shopping for someone who loves music almost as much as comics, why not pick up an album by nerd rockers Kirby Krackle? It's filled with ridiculously cool, addictively sing-able tunes about comics, gaming, love, and, well... everything else that being a geek is all about. My favorite track? An ode to Green Lantern titled "Ring Capacity." It's brilliant. Also worth checking out is "Zero Day," the latest album from nerdcore rapper extraordinaire MC Frontalot (named the "rapper laureate" of the massively successful "Penny Arcade" webcomic), as well as the awesomely indie soundtrack for this year's hit film "Scott Pilgrim Vs. The World." Oh, and if you're looking to give someone a nostalgia-inducing trip down memory lane, snag them a copy of "The Music of DC Comics: 75th Anniversary Collection." It's a collection of popular and little-known jingles (who knew "The Atom" had a theme song?) featuring DC characters.

If you're shopping for young readers, pick up a copy of "Tiny Titans/Lil Archie." The books combine all-ages superhero fun with classic Archie characters and sensibility. You might also want to check out Boom Studios' "Muppet Show" comics and Archaia Studios' "Fraggle Rock" comics. Both of these series are just as good as the television shows they're based on, and to be honest, you'll probably enjoy the heck out of 'em, too.

For older readers, why not pick up a few novels written by and for comics fans. Matt Myklusch's "Jack Blank and the Imagine Nation" is a great novel that feels a lot like the "Harry Potter" series, except instead of magic and wizards, it deals with superheroes and supervillains. There's also "Machine of Death: A Collection of Stories About People Who Know How They Will Die," featuring a bunch of stories written (and occasionally illustrated) by some of the biggest names in the webcomics world, including "Dinosaur Comics" creator Ryan North and "Wondermark" creator David Malki.

Looking to help someone prep for next year's slate of comic book movies? Ryan Reynolds name-dropped "Green Lantern: Secret Origin" as one of the books that inspired the upcoming movie, so it can't hurt to revisit Geoff Johns' origin story. On the other side, Marvel's upcoming slate of movies all draw heavily from the publisher's line of "Ultimate" comics, so picking up the first volume of "The Ultimates" (the "Ultimate"-universe version of The Avengers) will get readers ready for what's to come in 2011 and beyond.

Buying for a comics fan with some gaming tendencies? You can't go wrong with "Spider-Man: Shattered Dimensions" for various systems, which gives players the opportunity to web-swing as several different incarnations of Spider-Man over the years. There's also the downloadable game based on "Scott Pilgrim Vs. The World" for the Playstation Network, and the all-ages friendly "Batman: The Brave and the Bold" for the Nintendo Wii. All three games are bunches of comics-inspired fun.

Beyond the normal DVD and Blu-Ray suggestions of "Iron Man 2," "Kick-Ass," "Scott Pilgrim Vs. The World" and other recent big-screen adaptations, you might want to consider some outside-the-box selections like "Grant Morrison: Talking with Gods," a documentary about one of the comics industry's most celebrated writers of the modern era. There's also "Will Eisner: Portrait of a Sequential Artist," which puts the spotlight on one of the greatest creators ever to craft a comic. If documentaries aren't exactly what you're searching for, pick up a copy of "DC Showcase Collection." It's a collection of the excellent animated shorts DC and Warner Bros. have included on their larger animated features the last year or so, focusing on lesser-known characters. Every one of them is animated gold.

If you know someone who enjoys the latest television series based on comics like "The Walking Dead" or "Human Target," why not introduce them to the source material? Image Comics' "The Walking Dead Compendium, Volume 1" collects the first eight chapters of the comic in one hefty book. And though it doesn't quite match up with the comic, Vertigo's "Human Target: Chance Meetings" collects several great storylines from writer Peter Milligan's celebrated work on the series and offers a nice example of why the character is so popular.

On the toy front, we'd be fools not to point you in the direction of Hasbro's awesome Iron Man 2 helmet. It's made to fit just about any head, and is both ridiculously cool and surprisingly comfortable to wear on a regular basis (trust me on this). Of course, if you're buying for kids, you might as well complete the package and buy the Iron Man 2 3-in-1 Repulsor and Iron Man 2 Arc Light — just for the sake of completion. (Note: Star Wars fans, there's a Boba Fett version of the helmet, too.)

And finally, if you're looking for something that will look great on a bookshelf and is as much a status symbol as it is reading material, DC's "Absolute Planetary" hardcovers come with a hefty price tag but are well worth the price. If that's along the lines of what you're looking for, Image Comics' "Spawn Origins Collection" hardcover is another book that will not only be appreciated by whoever receives it, but will make you look that much cooler for picking it out.

And that's about it for the first-ever MTV Splash Page Gift Guide. Here's hoping it gives you some shopping suggestions for the geeks on your list (especially if you're one of them).

Happy shopping, and an early Happy Holidays from MTV Splash Page!

Let us know what you think in the comment section or on Twitter! You can also follow me, Splash Page editor Rick Marshall, on Twitter!

Tags gift guide 2010

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NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

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bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

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NMA <b> Noticias </ b> | Los Simpson | Los Simpson Fox <b> Noticias </ b> | NMA MediaiteTaiwan News ha dado a la batalla entre Los Simpson en la Fox Broadcasting y sus primos corporativos conservadora de Fox News, que representa tanto de los ataques recientes Simpson en la red, así como Bill O'Reilly ...

Habitaciones Lujiazui: <b> Noticias </ b> &amp; puntos de vista sobre las existencias de China (06 de diciembre <b> ...</ b> Inversores y comerciantes en el principal distrito financiero de China se trata de la siguiente antes del inicio del día de hoy el comercio: Con las expectativas sobre la inflación y la política monetaria cada vez más claro, los inversores están tomando las señales desde el extranjero ...

Hulu planes de su propio entretenimiento de noticias <b> </ b> muestran, pero ver a alguien? Como Peter Kafka en informes MediaMemo, Hulu es actualmente el casting para un presentador de la serie que se publica todos los días, teniendo un "diario satírico Show' enfoque al estilo de las últimas noticias de entretenimiento. Hulu (respaldado por EE.UU. gigantes de televisión NBC ...


bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

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Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you’d think that getting Fortune 500 companies on board would be a complex and daunting task.

But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

1. Branding

Some companies use social media strictly as a branding tool. Typically, this means running a YouTubeclass="blippr-nobr">YouTube campaign that (hopefully) gets a lot of buzz around the water cooler. While using social media strictly as a branding tool might be considered “old-school” these days, it can still generate some positive sales growth.

Take Toyota as an example. Its YouTube mini-series featuring the Sienna Family has generated more than 8.3 million impressions. Those are not passive impressions fed to consumers during a TV commercial break, but engaged views attained through social sharing. When people share your commercial with their friends, they’re reinforcing your marketing for you, and it’s the best kind.

Of course, one of the most successful campaigns of this type is the Old Spice YouTube campaign that has more than 140 million impressions and, according to Nielsen, helped sales increase 55% in three months, and a whopping 107% during the month of July alone. Part of what made this campaign successful was that Old Spice set it up so it could quickly respond to viewers’ comments about the videos. By engaging the viewers in the videos, Old Spice improved the stickiness of the campaign and, best of all, enhanced the viral nature of it.

2. e-Commerce

If you can sell your product or service online, then you’ll want to drive people to a landing page on your website where they can buy your goods. How can you accomplish this? Just do what Dell does. It tweets about special promotions for its folloers on Twitterclass="blippr-nobr">Twitter. Right now, the DellOutlet account has 1.5 million followers. If you crunch some hypothetical but fair numbers on the back of an envelope, Dell’s ROI might look something like this:

DellOutlet followers: 1.5 million

DellOutlet followers who actually see the promotional Tweet: 50,000

Followers who click on the link in the Tweet: 500

Prospects who purchase a computer based on the Tweet: 50

50 purchases x $500 computer = $25,000

That’s $25,000 in revenue just for sending out a tweet. Not bad for a day’s work. Of course you’ll have to put in the effort to build your Twitter community in the first place, but those are certainly resources well spent, given the potential return.

3. Research

Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, this involves building a website that engages customers in a dialogue. Starbucks has done this famously with MyStarbucksIdea.com. When visitors land on the site, they’re asked to provide new ideas to Starbucks on ways to improve the brand. Visitors can share ideas, vote on which ideas they like the best, discuss the ideas that have been submitted, and even see the results of their suggestions in action.

But you don’t have to build an entire website to keep tabs on your customers’ needs. Got a blog? Great. Ask your visitors to leave suggestions in your comments section. Have an e-newsletter? Terrific. Use the tools from ConstantContact, ExactTarget or MailChimp to include polls and surveys in your e-newsletter. Active on Twitter? Wonderful. Then use Twtpoll, SurveyMonkey or SurveyGizmo to drive people to a survey page on these sites.

The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media tools that are readily available to both you and the Fortune 500.

4. Customer Retention

A good rule to remember is that it costs three to five times as much to acquire a new customer as it does to keep an existing one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do. They communicate via Twitter, class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook and other social media platforms to help solve customer service issues.

When Frank Eliason at Comcast first noticed that people were making comments about his company on Twitter, he probably wasn’t very happy. After all, if you’re going to Tweet about your cable company, it’s likely a complaint. So Frank took things into his own hands and started Tweeting back to the disgruntled customers. His tweets offered suggestions and tips on how to fix the problems people were having with their services.

Research has indicated that if you take a customer in a heightened state of anger and help them out, they’ll actually become brand advocates. In other words, they start promoting your brand to others because you reached out to them and helped them at a time of need.

That’s what happened with Frank and Comcast. Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when Frank reached out to them via Twitter and helped solve their problems.

If you find yourself reading negative comments in the blogosphere about your brand, don’t shy away from them. Engage with them. You’ll be surprised how effective it can be.

5. Lead Generation

If you’re having difficulty selling your product or service online, you may want to invest in a social B2B lead generation strategy. At my company, we use social media to drive prospects to our online magazine for marketers. When prospects get to the website, they can read a blog post, watch a 60-second video or download a white paper. Once we gather their contact information, we (gently) re-market to them by reminding them of all the great results our partner generates for its clients.

This hub-and-spoke system works like a charm. Why? Because B2B and professional service firms are often sold based on a relationship. Much of the decision process is based on a vendor’s reputation and trustworthiness. What better way to build trust than by providing helpful, useful information to the client prospect via social media?

Remember, when you’re using this hub and spoke system, you don’t want to limit yourself to just the big five (class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn, Twitter, Facebook, YouTube and MySpaceclass="blippr-nobr">MySpace). You’ll also want to use e-mail marketing, speeches, e-books, webinars, blogs, videos and other social media tools to build trust and awareness.

More Business Resources from Mashable:

- 5 Ways to Sell Your Expertise Online/> - Why Your Business Should Consider Reverse Mentorship/> - 35 Essential Social Media & Tech Resources for Small Businesses/> - 6 Ways to Score a Job Through Twitter/> - 4 Misconceptions About Marketing in Social Games

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Thanksgiving is almost here, and that means there's only a month of shopping left in the holiday season. However, while this can be a scary realization for many people, you don't have to worry — because we've got ideas for the geeks on your list (or anyone else you want to convert to a life of geekery) covered.

This year, we're giving you the next best thing to actually buying the gifts for you. Your friendly neighborhood Splash Page team has come up with a wide-ranging list of books, games, toys, music and various other things to buy for everyone on your list — from the hardcore fanboys and fangirls to someone who's still learning the difference between Green Lantern and Green Hornet.

In the end, we tried to avoid some of the most obvious comics-related gifts this year and give you a mash-up of our own wishlists and the items we're planning to buy for our own friends and family. Here's hoping you find it helpful when it comes time for you to start dropping your hard-earned money on manufactured holiday joy.

If you're buying gifts for someone new to comics or in need of a familiar name or title to catch their attention, how about "The Dark Tower" graphic novels (based on the popular Stephen King novels) or Dark Horse Comics' "Buffy the Vampire Slayer" or "Serenity" comics (based on Joss Whedon's fan-favorite television series)? They all feature original stories that unfold within and expand the world each one is based upon. There's also IDW Publishing's critically praised "Parker" graphic novels based on the crime-noir novels of Donald Westlake (which also inspired such movies as "Point Blank" and "Payback"). "The Hunter" and "The Outfit" are available now, and they're as beautiful to look at as they are to read.

If you're shopping for someone who loves music almost as much as comics, why not pick up an album by nerd rockers Kirby Krackle? It's filled with ridiculously cool, addictively sing-able tunes about comics, gaming, love, and, well... everything else that being a geek is all about. My favorite track? An ode to Green Lantern titled "Ring Capacity." It's brilliant. Also worth checking out is "Zero Day," the latest album from nerdcore rapper extraordinaire MC Frontalot (named the "rapper laureate" of the massively successful "Penny Arcade" webcomic), as well as the awesomely indie soundtrack for this year's hit film "Scott Pilgrim Vs. The World." Oh, and if you're looking to give someone a nostalgia-inducing trip down memory lane, snag them a copy of "The Music of DC Comics: 75th Anniversary Collection." It's a collection of popular and little-known jingles (who knew "The Atom" had a theme song?) featuring DC characters.

If you're shopping for young readers, pick up a copy of "Tiny Titans/Lil Archie." The books combine all-ages superhero fun with classic Archie characters and sensibility. You might also want to check out Boom Studios' "Muppet Show" comics and Archaia Studios' "Fraggle Rock" comics. Both of these series are just as good as the television shows they're based on, and to be honest, you'll probably enjoy the heck out of 'em, too.

For older readers, why not pick up a few novels written by and for comics fans. Matt Myklusch's "Jack Blank and the Imagine Nation" is a great novel that feels a lot like the "Harry Potter" series, except instead of magic and wizards, it deals with superheroes and supervillains. There's also "Machine of Death: A Collection of Stories About People Who Know How They Will Die," featuring a bunch of stories written (and occasionally illustrated) by some of the biggest names in the webcomics world, including "Dinosaur Comics" creator Ryan North and "Wondermark" creator David Malki.

Looking to help someone prep for next year's slate of comic book movies? Ryan Reynolds name-dropped "Green Lantern: Secret Origin" as one of the books that inspired the upcoming movie, so it can't hurt to revisit Geoff Johns' origin story. On the other side, Marvel's upcoming slate of movies all draw heavily from the publisher's line of "Ultimate" comics, so picking up the first volume of "The Ultimates" (the "Ultimate"-universe version of The Avengers) will get readers ready for what's to come in 2011 and beyond.

Buying for a comics fan with some gaming tendencies? You can't go wrong with "Spider-Man: Shattered Dimensions" for various systems, which gives players the opportunity to web-swing as several different incarnations of Spider-Man over the years. There's also the downloadable game based on "Scott Pilgrim Vs. The World" for the Playstation Network, and the all-ages friendly "Batman: The Brave and the Bold" for the Nintendo Wii. All three games are bunches of comics-inspired fun.

Beyond the normal DVD and Blu-Ray suggestions of "Iron Man 2," "Kick-Ass," "Scott Pilgrim Vs. The World" and other recent big-screen adaptations, you might want to consider some outside-the-box selections like "Grant Morrison: Talking with Gods," a documentary about one of the comics industry's most celebrated writers of the modern era. There's also "Will Eisner: Portrait of a Sequential Artist," which puts the spotlight on one of the greatest creators ever to craft a comic. If documentaries aren't exactly what you're searching for, pick up a copy of "DC Showcase Collection." It's a collection of the excellent animated shorts DC and Warner Bros. have included on their larger animated features the last year or so, focusing on lesser-known characters. Every one of them is animated gold.

If you know someone who enjoys the latest television series based on comics like "The Walking Dead" or "Human Target," why not introduce them to the source material? Image Comics' "The Walking Dead Compendium, Volume 1" collects the first eight chapters of the comic in one hefty book. And though it doesn't quite match up with the comic, Vertigo's "Human Target: Chance Meetings" collects several great storylines from writer Peter Milligan's celebrated work on the series and offers a nice example of why the character is so popular.

On the toy front, we'd be fools not to point you in the direction of Hasbro's awesome Iron Man 2 helmet. It's made to fit just about any head, and is both ridiculously cool and surprisingly comfortable to wear on a regular basis (trust me on this). Of course, if you're buying for kids, you might as well complete the package and buy the Iron Man 2 3-in-1 Repulsor and Iron Man 2 Arc Light — just for the sake of completion. (Note: Star Wars fans, there's a Boba Fett version of the helmet, too.)

And finally, if you're looking for something that will look great on a bookshelf and is as much a status symbol as it is reading material, DC's "Absolute Planetary" hardcovers come with a hefty price tag but are well worth the price. If that's along the lines of what you're looking for, Image Comics' "Spawn Origins Collection" hardcover is another book that will not only be appreciated by whoever receives it, but will make you look that much cooler for picking it out.

And that's about it for the first-ever MTV Splash Page Gift Guide. Here's hoping it gives you some shopping suggestions for the geeks on your list (especially if you're one of them).

Happy shopping, and an early Happy Holidays from MTV Splash Page!

Let us know what you think in the comment section or on Twitter! You can also follow me, Splash Page editor Rick Marshall, on Twitter!

Tags gift guide 2010

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of How to Make Money with Social Media, now available at fine bookstores (and a few not-so-fine bookstores) everywhere.

Given the hundreds of social media tools available, and the thousands of different ways to use them in business, you’d think that getting Fortune 500 companies on board would be a complex and daunting task.

But it’s not. The truth is, there are only five different ways the Fortune 500 use social media. Seriously — just five. And once you know what they are, you can figure out which ones would be most useful for your business.

These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.

In order to make money with social media, you have to set up your campaigns to be measured. And I’m not talking about simple metrics like number of followers or unique page views (although those are important). I’m talking about real metrics like leads generated, prospects converted and profits realized. Those are the kinds of metrics that enable you to track the success of your social media campaign on an ROI basis. And when you’re tracking your social media campaign on an ROI basis, you’re making your CFO happy (along with your CEO, your CMO and everyone else in your company).

1. Branding

Some companies use social media strictly as a branding tool. Typically, this means running a YouTubeclass="blippr-nobr">YouTube campaign that (hopefully) gets a lot of buzz around the water cooler. While using social media strictly as a branding tool might be considered “old-school” these days, it can still generate some positive sales growth.

Take Toyota as an example. Its YouTube mini-series featuring the Sienna Family has generated more than 8.3 million impressions. Those are not passive impressions fed to consumers during a TV commercial break, but engaged views attained through social sharing. When people share your commercial with their friends, they’re reinforcing your marketing for you, and it’s the best kind.

Of course, one of the most successful campaigns of this type is the Old Spice YouTube campaign that has more than 140 million impressions and, according to Nielsen, helped sales increase 55% in three months, and a whopping 107% during the month of July alone. Part of what made this campaign successful was that Old Spice set it up so it could quickly respond to viewers’ comments about the videos. By engaging the viewers in the videos, Old Spice improved the stickiness of the campaign and, best of all, enhanced the viral nature of it.

2. e-Commerce

If you can sell your product or service online, then you’ll want to drive people to a landing page on your website where they can buy your goods. How can you accomplish this? Just do what Dell does. It tweets about special promotions for its folloers on Twitterclass="blippr-nobr">Twitter. Right now, the DellOutlet account has 1.5 million followers. If you crunch some hypothetical but fair numbers on the back of an envelope, Dell’s ROI might look something like this:

DellOutlet followers: 1.5 million

DellOutlet followers who actually see the promotional Tweet: 50,000

Followers who click on the link in the Tweet: 500

Prospects who purchase a computer based on the Tweet: 50

50 purchases x $500 computer = $25,000

That’s $25,000 in revenue just for sending out a tweet. Not bad for a day’s work. Of course you’ll have to put in the effort to build your Twitter community in the first place, but those are certainly resources well spent, given the potential return.

3. Research

Many companies are using social media as a tool to do simple, anecdotal research. Sometimes, this involves building a website that engages customers in a dialogue. Starbucks has done this famously with MyStarbucksIdea.com. When visitors land on the site, they’re asked to provide new ideas to Starbucks on ways to improve the brand. Visitors can share ideas, vote on which ideas they like the best, discuss the ideas that have been submitted, and even see the results of their suggestions in action.

But you don’t have to build an entire website to keep tabs on your customers’ needs. Got a blog? Great. Ask your visitors to leave suggestions in your comments section. Have an e-newsletter? Terrific. Use the tools from ConstantContact, ExactTarget or MailChimp to include polls and surveys in your e-newsletter. Active on Twitter? Wonderful. Then use Twtpoll, SurveyMonkey or SurveyGizmo to drive people to a survey page on these sites.

The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media tools that are readily available to both you and the Fortune 500.

4. Customer Retention

A good rule to remember is that it costs three to five times as much to acquire a new customer as it does to keep an existing one. Given that, wouldn’t it be smart to use social media as a tool to keep customers loyal and engaged? That’s what Comcast and Southwest Airlines do. They communicate via Twitter, class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook and other social media platforms to help solve customer service issues.

When Frank Eliason at Comcast first noticed that people were making comments about his company on Twitter, he probably wasn’t very happy. After all, if you’re going to Tweet about your cable company, it’s likely a complaint. So Frank took things into his own hands and started Tweeting back to the disgruntled customers. His tweets offered suggestions and tips on how to fix the problems people were having with their services.

Research has indicated that if you take a customer in a heightened state of anger and help them out, they’ll actually become brand advocates. In other words, they start promoting your brand to others because you reached out to them and helped them at a time of need.

That’s what happened with Frank and Comcast. Customers went from being disgruntled to being brand advocates — all because they were pleasantly surprised when Frank reached out to them via Twitter and helped solve their problems.

If you find yourself reading negative comments in the blogosphere about your brand, don’t shy away from them. Engage with them. You’ll be surprised how effective it can be.

5. Lead Generation

If you’re having difficulty selling your product or service online, you may want to invest in a social B2B lead generation strategy. At my company, we use social media to drive prospects to our online magazine for marketers. When prospects get to the website, they can read a blog post, watch a 60-second video or download a white paper. Once we gather their contact information, we (gently) re-market to them by reminding them of all the great results our partner generates for its clients.

This hub-and-spoke system works like a charm. Why? Because B2B and professional service firms are often sold based on a relationship. Much of the decision process is based on a vendor’s reputation and trustworthiness. What better way to build trust than by providing helpful, useful information to the client prospect via social media?

Remember, when you’re using this hub and spoke system, you don’t want to limit yourself to just the big five (class='blippr-nobr'>LinkedInclass="blippr-nobr">LinkedIn, Twitter, Facebook, YouTube and MySpaceclass="blippr-nobr">MySpace). You’ll also want to use e-mail marketing, speeches, e-books, webinars, blogs, videos and other social media tools to build trust and awareness.

More Business Resources from Mashable:

- 5 Ways to Sell Your Expertise Online/> - Why Your Business Should Consider Reverse Mentorship/> - 35 Essential Social Media & Tech Resources for Small Businesses/> - 6 Ways to Score a Job Through Twitter/> - 4 Misconceptions About Marketing in Social Games

For more Business coverage:

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Thanksgiving is almost here, and that means there's only a month of shopping left in the holiday season. However, while this can be a scary realization for many people, you don't have to worry — because we've got ideas for the geeks on your list (or anyone else you want to convert to a life of geekery) covered.

This year, we're giving you the next best thing to actually buying the gifts for you. Your friendly neighborhood Splash Page team has come up with a wide-ranging list of books, games, toys, music and various other things to buy for everyone on your list — from the hardcore fanboys and fangirls to someone who's still learning the difference between Green Lantern and Green Hornet.

In the end, we tried to avoid some of the most obvious comics-related gifts this year and give you a mash-up of our own wishlists and the items we're planning to buy for our own friends and family. Here's hoping you find it helpful when it comes time for you to start dropping your hard-earned money on manufactured holiday joy.

If you're buying gifts for someone new to comics or in need of a familiar name or title to catch their attention, how about "The Dark Tower" graphic novels (based on the popular Stephen King novels) or Dark Horse Comics' "Buffy the Vampire Slayer" or "Serenity" comics (based on Joss Whedon's fan-favorite television series)? They all feature original stories that unfold within and expand the world each one is based upon. There's also IDW Publishing's critically praised "Parker" graphic novels based on the crime-noir novels of Donald Westlake (which also inspired such movies as "Point Blank" and "Payback"). "The Hunter" and "The Outfit" are available now, and they're as beautiful to look at as they are to read.

If you're shopping for someone who loves music almost as much as comics, why not pick up an album by nerd rockers Kirby Krackle? It's filled with ridiculously cool, addictively sing-able tunes about comics, gaming, love, and, well... everything else that being a geek is all about. My favorite track? An ode to Green Lantern titled "Ring Capacity." It's brilliant. Also worth checking out is "Zero Day," the latest album from nerdcore rapper extraordinaire MC Frontalot (named the "rapper laureate" of the massively successful "Penny Arcade" webcomic), as well as the awesomely indie soundtrack for this year's hit film "Scott Pilgrim Vs. The World." Oh, and if you're looking to give someone a nostalgia-inducing trip down memory lane, snag them a copy of "The Music of DC Comics: 75th Anniversary Collection." It's a collection of popular and little-known jingles (who knew "The Atom" had a theme song?) featuring DC characters.

If you're shopping for young readers, pick up a copy of "Tiny Titans/Lil Archie." The books combine all-ages superhero fun with classic Archie characters and sensibility. You might also want to check out Boom Studios' "Muppet Show" comics and Archaia Studios' "Fraggle Rock" comics. Both of these series are just as good as the television shows they're based on, and to be honest, you'll probably enjoy the heck out of 'em, too.

For older readers, why not pick up a few novels written by and for comics fans. Matt Myklusch's "Jack Blank and the Imagine Nation" is a great novel that feels a lot like the "Harry Potter" series, except instead of magic and wizards, it deals with superheroes and supervillains. There's also "Machine of Death: A Collection of Stories About People Who Know How They Will Die," featuring a bunch of stories written (and occasionally illustrated) by some of the biggest names in the webcomics world, including "Dinosaur Comics" creator Ryan North and "Wondermark" creator David Malki.

Looking to help someone prep for next year's slate of comic book movies? Ryan Reynolds name-dropped "Green Lantern: Secret Origin" as one of the books that inspired the upcoming movie, so it can't hurt to revisit Geoff Johns' origin story. On the other side, Marvel's upcoming slate of movies all draw heavily from the publisher's line of "Ultimate" comics, so picking up the first volume of "The Ultimates" (the "Ultimate"-universe version of The Avengers) will get readers ready for what's to come in 2011 and beyond.

Buying for a comics fan with some gaming tendencies? You can't go wrong with "Spider-Man: Shattered Dimensions" for various systems, which gives players the opportunity to web-swing as several different incarnations of Spider-Man over the years. There's also the downloadable game based on "Scott Pilgrim Vs. The World" for the Playstation Network, and the all-ages friendly "Batman: The Brave and the Bold" for the Nintendo Wii. All three games are bunches of comics-inspired fun.

Beyond the normal DVD and Blu-Ray suggestions of "Iron Man 2," "Kick-Ass," "Scott Pilgrim Vs. The World" and other recent big-screen adaptations, you might want to consider some outside-the-box selections like "Grant Morrison: Talking with Gods," a documentary about one of the comics industry's most celebrated writers of the modern era. There's also "Will Eisner: Portrait of a Sequential Artist," which puts the spotlight on one of the greatest creators ever to craft a comic. If documentaries aren't exactly what you're searching for, pick up a copy of "DC Showcase Collection." It's a collection of the excellent animated shorts DC and Warner Bros. have included on their larger animated features the last year or so, focusing on lesser-known characters. Every one of them is animated gold.

If you know someone who enjoys the latest television series based on comics like "The Walking Dead" or "Human Target," why not introduce them to the source material? Image Comics' "The Walking Dead Compendium, Volume 1" collects the first eight chapters of the comic in one hefty book. And though it doesn't quite match up with the comic, Vertigo's "Human Target: Chance Meetings" collects several great storylines from writer Peter Milligan's celebrated work on the series and offers a nice example of why the character is so popular.

On the toy front, we'd be fools not to point you in the direction of Hasbro's awesome Iron Man 2 helmet. It's made to fit just about any head, and is both ridiculously cool and surprisingly comfortable to wear on a regular basis (trust me on this). Of course, if you're buying for kids, you might as well complete the package and buy the Iron Man 2 3-in-1 Repulsor and Iron Man 2 Arc Light — just for the sake of completion. (Note: Star Wars fans, there's a Boba Fett version of the helmet, too.)

And finally, if you're looking for something that will look great on a bookshelf and is as much a status symbol as it is reading material, DC's "Absolute Planetary" hardcovers come with a hefty price tag but are well worth the price. If that's along the lines of what you're looking for, Image Comics' "Spawn Origins Collection" hardcover is another book that will not only be appreciated by whoever receives it, but will make you look that much cooler for picking it out.

And that's about it for the first-ever MTV Splash Page Gift Guide. Here's hoping it gives you some shopping suggestions for the geeks on your list (especially if you're one of them).

Happy shopping, and an early Happy Holidays from MTV Splash Page!

Let us know what you think in the comment section or on Twitter! You can also follow me, Splash Page editor Rick Marshall, on Twitter!

Tags gift guide 2010

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...

bench craft company rip off

NMA <b>News</b> | Simpsons | Simpsons Fox <b>News</b> | Mediaite

Taiwan's NMA News has taken on the battle between The Simpsons over at Fox Broadcasting and their conservative corporate cousins at Fox News, depicting both of The Simpsons recent attacks on the network as well as Bill O'Reilly's ...

Lujiazui Breakfast: <b>News</b> &amp; Views About China Stocks (Dec. 6 <b>...</b>

Investors and traders in China's main financial district are talking about the following before the start of trade today: With expectations about inflation and monetary policy becoming clearer, investors are taking cues from overseas ...

Hulu plans its own entertainment <b>news</b> show, but will anyone watch?

As Peter Kafka at MediaMemo reports, Hulu is currently casting for a presenter for the show which will be published daily, taking a 'Daily Show'-style satirical approach to the latest entertainment news. Hulu (backed by US TV giants NBC ...