Google has gotten a lot of attention for the launch of One Pass, the all-in-one subscription plan for publishers that the search giant revealed earlier today — primarily because it made for a nice counterpoint to Apple’s new in-app subscription system, which launched on Tuesday. While Apple’s offering is closed and takes a big chunk of the revenue from publishers, Google’s takes a much smaller cut — and because it’s based on the web and not on controlling access to a walled garden, Google’s system is much more open. That said, however, it’s not at all clear that publishers will get anywhere by signing up for it, open or not.
The main benefits of Google’s plan are fairly obvious: It doesn’t force publishers to provide the company with preferential access to their customers, the way Apple does by requiring in-app purchasing for all subscription services, and Google is taking only 10 percent of the revenue any publishers bring in via its payment system, while Apple takes 30 percent of all subscription fees. On top of that, as MG Siegler notes, the One Pass system provides publishers with access to information about those who sign up — names, email addresses, zip codes and so on — which is crucial data that content companies use to market their services to advertisers. Apple turns this option off by default, and users have to opt in.
That’s the good news. The bad news? Google’s One Pass is pretty much just a warmed-over content paywall. All it does is collect the money for publishers who want to put up a toll-booth around their content. In fact, the thing it resembles the most — as Josh Benton of the Nieman Journalism Lab notes — is the Journalism Online Press+ system that entrepreneur Steven Brill and former Wall Street Journal executive Gordon Crovitz have been peddling to newspapers and magazines for the past year or more, without much success.
Like that system, Google’s service is essentially designed to handle the payment processing for multiple subscription sites, so users can theoretically sign up for dozens without worrying about being nickel-and-dimed by each one. There’s just one problem: There’s no sign that users have any interest in doing this — or at least, not in large enough numbers to make it work for anyone other than perhaps The Economist and the Wall Street Journal. Those who have put up new paywalls, including The Times of London, have seen the vast majority of their readers disappear into the wind.
One of the reasons users of Apple products like the iPhone and the iPad seem a lot more willing to pay for things like apps is because the experience is so much better and paying is so easy. Despite that, magazine and newspaper publishers have have had little success so far in getting people to pay for their apps. Why would it be any easier with Google’s One Pass? If anything, it’s likely to be even harder, because it’s based on the open web — and users are likely to notice that free content is all around them, while iPhone and iPad apps do a fairly good job of disguising that fact.
So congratulations to Google for making some hay with its launch, but any publisher who sees One Pass as some kind of golden ticket is dreaming in Technicolor.
Related GigaOM Pro content (sub req’d):
- How Media Companies Can Compete Online
- Demand Media — Search Spam or the Future of Content?
- Google Needs to Fix Its Spam Problem Even If It Hurts
Post and thumbnail courtesy of Flickr user David Kozlowski
Today’s announcement of the $61.5m acquisition of BeatThatQuote by Google will be viewed with interest by Google's search rivals and by other comparison-based businesses.
Assuming Google uses this acquisition to start integrating comparative data into its search results, this acquisition could have far-reaching implications:
1) Improving Search Results
The spread of advanced SEO tactics has allowed high rankings to be achieved by sites with low relevance content. This has led to poorer search result quality and public criticism of Google. Whilst Google must downgrade low quality content farms, it must make sure that authoritative price comparison content ranks highly as this is extremely popular with the modern consumer.
Whilst top comparison sites do perform well on Google search currently, by integrating comparative data into its search results, Google will make it even more prominent, distinct and easy to access.
2) Google Becoming an Active Intermediary
Originally, Google acted as an independent indexer of all online content. This is no longer the case. As an example, when I search for ‘restaurants in Miami’, my Google results page is dominated by Google Places data.
As the war between Facebook and Google for user attention and online business dollars grows, Google’s is shedding its independence and becoming an active intermediary between the user and Internet content. The integration of comparison data generated by Google’s own tools will be a further step in this direction.
3) Starving the Middle Man
Traditionally, the high volume of strong, independent content produced by comparison sites has allowed them to rank higher for natural search on Google than the operators themselves. In order to get a share of search-generated business, operators have used Pay Per Click adverts on Google and they have paid commissions to the high-ranking comparison sites.
Once Google integrates comparative data into its search results, payments from operators to Google will continue and increase, but payments to independent comparison sites will come under severe pressure.
Continued on the next pageBenchCraft, LLC announced that it can debut its Concert Sequence, a new line of recliners with an integrated sound product, at Substantial Stage Industry on October 17-22, 2009. Concert Sequence recliners function two built-in stereo speakers and also a subwoofer made particularly to produce a full range of sound. It has tactile motors that can either vibrate with all the sound or be put into use independently being a massage product, and separate controls that make it easy for for person adjustments to become developed to your volume, bass/treble, as well as tactile/massage attribute. The strategy, which will have a very beginning cost position of $699, may also comprise of a mini audio jack so end users can connect to their many different audio sources (i.e. iPods, MP3 gamers, cell phones, and many others.). To that conclude, Sinning noted that Berkline will even be introducing in pick out motion
bench craft company reviews
furniture its new eCoupled technologies option--a wireless charging station for digital products like cell phones, MP3 gamers, and laptops. Formulated by Fulton Innovation, it eliminates the have for electrical power cords by constructing an electromagnetic conduit mixed with an intelligent management program that always monitors electrical power flow so a range of units from distinctive manufactures can charge concurrently. eCoupled technologies can also be secure for electronic products given that it supplies only the amount of electrical power
bench craft company reviews
needed to help keep a system at peak power amounts, so there is no danger of overcharging. Even though the volume of units compatible with this particular solutions is limited, Berkline expects that more and much more makes will move toward incorporating the capability to connect on the eCoupled function
The Bench Craft Company provides no excuses for your challenging work and perseverance that they commit on their own to to be able to sustain themselves because the leader in nationwide onsite golf course residence
bench craft company reviews
promoting. No excuses for providing their clientele with the most comprehensive coverage for his or her bench craft company reviews marketing dollar no matter whether it be locally or nationwide. No excuses for providing golf program properties essentially the most seamless program for making added income with the most non-intrusive method, whereas enhancing the quality from the services not to mention the expertise of their golfers on their residence. Bench Craft is committed to being the very best plus the greatest at what they do, advertising on golf course bench craft company reviews venues.
In an age where no one
bench craft company reviews
desires to get obligation for anything, Bench Craft helps make by itself fully accountable for the achievement of their marketing clientele, and that is why their consumers and effectively as Bench Craft continuously expertise healthier expansion prices and profit margins. A organization can not be anymore
bench craft company reviews
flourishing than their client, so it really is target of Bench Craft to make certain that any consumer receives the very best attainable venue for presenting their users
bench craft company reviews
services and providers, irrespective of whether it be locally or nationally. This dedication to excellent is what sets Bench Craft aside from its competition, and dollar for dollar makes its promoting solutions a few of the most precious inside the market.
The golf courses bench craft company reviews that Bench Craft Company functions in concert with, get companies and solutions at no price. Bench Craft Company gross sales team directly money this system for every golf program by obtaining sponsors for each solution. Community vendors and gamers within the neighborhood receive sponsorship priority and golf course management will work closely with Bench Craft to acknowledge probable sponsors. Bench Craft’s really effective
bench craft company reviews
system supplies golf programs a 100 % free of cost substitute that also eliminates costs because of this of layout variations, program modifications, theft and vandalism.
As becoming a definite additional advantage, each and every course is safeguarded beneath a $3,000,000 liability policy. The organization can accommodate pretty much each and every golf program. On top of that, Bench Craft Company performs together with all branches with the Armed Forces, in addition to state, county and metropolis golf courses. This range of golf courses gives Bench Craft’s potential customers together with the most extensive coverage of golf program properties inside United states of america.
The forward
bench craft company reviews
considering Visionaries at Bench Craft Company designed a system that garners the interest and participation of not simply its very own gross sales staff, but the sponsors, golf program management and the membership and patrons. There’s only one Bench Craft Company, really don't drop for rip off plots by imposters working a scam.
bench craft company reviews
No comments:
Post a Comment